Which is better for eCommerce stores (websites): 360-degree spin video or 360-degree spin photos?

Jun Photo Studio provides both services: 360-degree spin video AND 360-degree spin photos. Many customers will ask: which one is better?

The choice between a 360-degree spin video and 360-degree spin photos depends on your specific goals, the context in which you plan to use the content, and the preferences of your audience. Both formats have their advantages and may be more suitable for different situations:

360-Degree Spin Video:

Dynamic Experience: Videos provide a dynamic and immersive experience, allowing viewers to see the product from various angles in a continuous motion.
Engagement: Videos can capture attention more effectively and engage viewers with smooth rotations and transitions.
Storytelling: Videos enable you to add music, narration, or other elements to create a storytelling aspect, which can be beneficial for marketing or showcasing products in action.

360-Degree Spin Photos:

Controlled Viewing: Photos allow viewers to control the pace at which they explore the product by manually scrolling or swiping through the images.
Loading Time: In some cases, loading a set of high-resolution photos might be faster and require less bandwidth than streaming a video.
Ease of Integration: 360-degree spin photos are often easier to integrate into various platforms and websites, as they are essentially a series of images.

Consider the following factors when deciding:

Platform and Audience: Some platforms may have better support for one format over the other. Additionally, your target audience’s preferences may influence your decision.

Technical Requirements: The technical capabilities of your website or application may affect the performance of videos or photos.

Storytelling Needs: If your product benefits from a narrative or demonstration, a video might be more effective. If simplicity and ease of navigation are key, photos could be a better choice.

Price: Comparing the cost of producing a video vs making a set of photos, many people think video will cost more. This is very true in most cases. However, in the particular case for 360 spin video and photos, it is exactly the opposite. The reason lies in the editing part. Imagine if you need to edit 72 photos or at least 36 photos vs if you only need to edit a 10-secs video, the former is much more time-consuming, thus the price will at least double.

Ultimately, there is no one-size-fits-all answer, and the decision should align with your specific use case, your goals and your budget.

error: Content is protected