For many Ecommerce store owners, the invention of light tent is definitely encouraging. According to the light tent sellers, this new equipment is the saviour of product photography, especially for products with reflective material, such as metal, crystal, diamond, jewelry, gemstone etc. The principle is that the light tent can […]
Blog
137 posts
In our daily life, you will see product photos everywhere, i.e. advertisements on newspaper, magazine, promoting brochure or pamphlet, product instruction manual, plus the Internet etc. You may wonder: where do these pictures come from? Who produce them? In most cases, commercial product photos are created by product photographers in […]
In fashion photography, fashion photographers and fashion models are both the determining factors for successful photo outputs. Unless required by the garment client otherwise, most apparel photography need to hire models to wear and display the clothing. They can be male, female or kids models. Shooting clothes as still life […]
Due to jewelry’s reflective nature, jewelry photography is undoubtedly the most difficult category in commercial advertising photography. Among all the different gemstones, diamond is the most daunting shooting subject that makes a photographer headache. Why? As a professional jewellery photographer, you want to highlight a diamond’s shining and twinkling effect. […]
We often hear about the word “fashion photographer”, but what on earth do fashion photographers do? Fashion photography is just one category in the commercial advertising photography field. In terms of products, the main shooting subjects for a fashion photographer include garments, cosmetics, skin care items, fashion accessories such as […]
Guangdong province has the most demand for fashion photography and fashion photographer in China. There are thousands garment brands and enterprises in Guangdong, especially in such cities as Guangzhou, Dongguan and Humen. Hong Kong is also in this fashion circle. Although Hong Kong designers are more international, most of their […]
Electronic or digital products are one of the most popular items nowadays for product photography. With e-commerce explosion, more and more demands are arising for electronic/digital goods photos. The reason is simple enough: many young people are hi-tech and cyber-geek, they grow up with electronic/digital products, and they tend to […]
Recently when chatting with some professional fashion photographers in Guangzhou/Shenzhen/Hong Kong, I discovered an interesting phenomenon in the fashion photography industry in China. All these Chinese fashion photographers told me that they will use at least five lights or more for portrait/garment/apparel shooting. I wonder why. In my opinion, to […]
We have to admit that 21st century is the era of digital photography. In China’s advertising or commercial photography industry, the application of digital technology becomes more and more important. Nowadays, every single advertising or commercial photo must be edited by some kind of image editor software such as Photoshop […]